When we had the idea for our first baby product back in 2007, we never dreamed we would create one of Australia’s most recognised baby brands. We had a big vision and a solid plan, but the reality is simply put - unreal. We pinch ourselves that we have created a company employing the best people across product design, marketing, sales, finance and operations.
We have taken our Australian ingenuity to over 45 countries and love that we can walk into over 2000 stores in Australia and see our ideas on shelf. But what gives us the greatest buzz is seeing parents and kids using and loving our products. It’s why we do what we do.