Skip to content
Welcome To WEVE! Use code 'WEVE2024' at checkout to receive 10% off of your first order Online & In-store.
Welcome To WEVE! Use code 'WEVE2024' at checkout to receive 10% off of your first order.

b.box

When we had the idea for our first baby product back in 2007, we never dreamed we would create one of Australia’s most recognised baby brands. We had a big vision and a solid plan, but the reality is simply put - unreal. We pinch ourselves that we have created a company employing the best people across product design, marketing, sales, finance and operations.

We have taken our Australian ingenuity to over 45 countries and love that we can walk into over 2000 stores in Australia and see our ideas on shelf. But what gives us the greatest buzz is seeing parents and kids using and loving our products. It’s why we do what we do.

We know firsthand that becoming a parent is an exciting and at times daunting process. What you need when you leave the house, travelling with kids, starting solids, feeding on the go, storage options, all present little challenges for parents and kids. For b.box these represent opportunities. Opportunities to design products that make parents lives easier and empower kids to be more independent.
What makes b.box unique is the thought we give to design, functionality and aesthetic. We approach product design differently, including parents, retailers and of course kids into our design process. We think about the child and the parent. What do each need from the product and how can we best solve their challenge?
It’s what sparks our most creative ideas and best product innovations and continues to enable us to create products that fill a gap in the market and deliver something truly unique. 
At b.box, we love what we do, and we hope it shows in our products, people and partnerships.
Thank you for sharing your parenting journey with us.
  • Original price $19.99 - Original price $19.99
    Original price $19.99
    $19.99
    $19.99 - $19.99
    Current price $19.99

    b.box Gelato Bowl & Straw

    b.box
    In stock

    Our award winning bowl + straw now served up in 5 delicious new flavours! Our unique bowl has mealtime sorted, whatever’s on the menu. Soup and cer...

    View full details
    Original price $19.99 - Original price $19.99
    Original price $19.99
    $19.99
    $19.99 - $19.99
    Current price $19.99
  • Original price $15.99 - Original price $15.99
    Original price $15.99
    $15.99
    $15.99 - $15.99
    Current price $15.99

    b.box Bowl & Straw XL

    b.box
    In stock

    Big kids can slurp their cereal and soup too, with our XL bowl + straw. Ideal for kids 12m+, this bowl is double the original bowl + straw. Feature...

    View full details
    Original price $15.99 - Original price $15.99
    Original price $15.99
    $15.99
    $15.99 - $15.99
    Current price $15.99
  • Original price $9.99 - Original price $9.99
    Original price $9.99
    $9.99
    $9.99 - $9.99
    Current price $9.99

    Mini Flork 3pk

    b.box
    In stock

    It’s the perfect lunchbox companion! Our mini florks (because they’re flower forks!) lets kids pick up fruit, veggies and meat safely and hygienica...

    View full details
    Original price $9.99 - Original price $9.99
    Original price $9.99
    $9.99
    $9.99 - $9.99
    Current price $9.99