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Welcome To WEVE! Use code 'WEVE2024' at checkout to receive 10% off of your first order Online & In-store.
Welcome To WEVE! Use code 'WEVE2024' at checkout to receive 10% off of your first order.

b.box

When we had the idea for our first baby product back in 2007, we never dreamed we would create one of Australia’s most recognised baby brands. We had a big vision and a solid plan, but the reality is simply put - unreal. We pinch ourselves that we have created a company employing the best people across product design, marketing, sales, finance and operations.

We have taken our Australian ingenuity to over 45 countries and love that we can walk into over 2000 stores in Australia and see our ideas on shelf. But what gives us the greatest buzz is seeing parents and kids using and loving our products. It’s why we do what we do.

We know firsthand that becoming a parent is an exciting and at times daunting process. What you need when you leave the house, travelling with kids, starting solids, feeding on the go, storage options, all present little challenges for parents and kids. For b.box these represent opportunities. Opportunities to design products that make parents lives easier and empower kids to be more independent.
What makes b.box unique is the thought we give to design, functionality and aesthetic. We approach product design differently, including parents, retailers and of course kids into our design process. We think about the child and the parent. What do each need from the product and how can we best solve their challenge?
It’s what sparks our most creative ideas and best product innovations and continues to enable us to create products that fill a gap in the market and deliver something truly unique. 
At b.box, we love what we do, and we hope it shows in our products, people and partnerships.
Thank you for sharing your parenting journey with us.
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    b.box Sippy Cup

    b.box
    In stock

    Our award-winning sippy cup features our innovative b.box weighted straw that moves with the liquid – whatever angle the cup is tilted. Our redesig...

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    B.Box Sippy Cup Replacement Straws & Cleaner

    b.box
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    Two spare straws and a cleaning brush - especially for the NEW b.box sippy cup. Dishwasher safe. Made from PP and silicone, steel weighted ball. BP...

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    b.box Gelato Cutlery Set

    b.box
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    Our cutlery set has been designed with a leading paediatric occupational therapist (OT) as the ideal toolkit for tots who are ready to self feed. T...

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    b.box Tritan Drink Bottle 450ml

    b.box
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    Made from tritan™, our unique big kids’ drink bottle is ideal for kindy and school kids.  Its unique triangle shape bottle is designed specifically...

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    b.box Lunch Box With Ice Pack

    b.box
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    Large compartment fits a whole sandwich or bagel/roll. Remove tray to use for pasta or salads Gel cooler pack (included) sits underneath sandwich ...

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    b.box Gelato Bowl & Straw

    b.box
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    Our award winning bowl + straw now served up in 5 delicious new flavours! Our unique bowl has mealtime sorted, whatever’s on the menu. Soup and cer...

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    b.box Bowl & Straw XL

    b.box
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    Big kids can slurp their cereal and soup too, with our XL bowl + straw. Ideal for kids 12m+, this bowl is double the original bowl + straw. Feature...

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    Mini Flork 3pk

    b.box
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    It’s the perfect lunchbox companion! Our mini florks (because they’re flower forks!) lets kids pick up fruit, veggies and meat safely and hygienica...

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    b.box Mini Lunch Box

    b.box
    Low stock

    All the features you love in our original lunchbox but packed a little lighter for smaller appetites.Our mini lunchbox may be compact, but it has p...

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